Example Internet Marketing Strategy
01. GENERAL MARKETING STRATEGY
◼️ Market and competition analysis
◼️ Clear target group definition
◼️ Needs of the target group
◼️ Painspotting & Painsolving
Consistent problem-solving and target customer orientation, because anyone who solves real problems always has customers.
02. CLEAR POSITIONING
◼️ WHAT does my company do WHY (purpose & goal) for WHEN (target group), HOW (unique position) and WHY should the customer buy it (customer benefit).
◼️ Which problems occupy my target customers and how can my company solve them?
◼️ How can I position myself as an expert in my field of business and be perceived as such?#
03. CONCEPT DEVELOPMENT
◼️ How can I generate the greatest possible resonance with my target customer with my communication?
◼️ How can I design the Customer Journey agile and create empathy with emotional content and storytelling?
◼️ What does the customer expect, how can I optimally pick up and guide the visitor?
04. DESIGN & IMPLEMENTATION.
◼️ Structural and visual design
◼️ Technology & Tools
◼️ ASIDTAS Model
◼️ Sales Psychology
◼️ Conversion Optimization
05. OPTIMIZATION
◼️ How does the customer search for his problem solution and how can I be found by the customer in this process?
◼️ Where can I find my target customers and how can my target customer find me?
◼️ Who has access to my target customers and with whom can I cooperate?
◼️ Do I need new prospects, new customers and sales at short notice or do I want to build a brand and create reach?
If the customer doesn't find you, he won't buy from you! Imagine you have a top product, a high customer potential and a beautiful shop. However, this shop is located outside the city, in an absolute wasteland and can only be reached via a dirt road. The chance that a customer will find you is small. The same is true for the Internet.
Not everywhere where online marketing is written on it, online success is also possible
THE GOAL
Your website is a 24-hour sales representative. He wants to win new customers for you 24 hours a day!
I consider your website to be one of your best sellers, because this is the only way to get the most out of your online presence.
For this reason your new "virtual sales employee" needs exactly the same care, training and time that a new "real employee" in your company would otherwise get.
Take Away
Really good internet marketing requires expertise and experience in very different areas.
The most beautiful website is of no use if the customer does not understand what they are doing, loads the site for too long and does not convert it at the end because of all the possibilities. Even a large influx of new visitors will not change this. Successful Internet marketing can therefore only take place under a holistic approach.
The holistic Internet marketing consultation makes the difference and unites the different fields with one another.
- Choose your internet marketing consulting carefully and don't be lured by generous promises.
- Good advice costs its price, who buys too cheaply, buys twice.
- Take your time for a sound Internet marketing strategy - if you fail to plan, you plan your failure.
Internetmarketing Strategie Beratung